A relatively thin personal memoir that tried too hard to be a business book and to cover every one of Fils-Aimé professional life events instead of going particularly deep on anything interesting. Considering the name, tagline, and cover art of the book more focus on Nintendo.
The behind the scenes moments with the late Satoru Iwata were the most interesting but Fils-Aimé memoir lacks much real introspection or insight into what was happening at Nintendo during his time there. 200 page book and only 7 pages or so are spent on the failure of the Wii U and the launch of the Switch.
He still seems just as proud of the Bigfoot Pizza as he does of his time at NOA, despite mentioning in the book that the pizza wasn’t very good and had to stop selling it relatively quickly because it was negatively impacting the overall sentiment of Pizza Hut’s pizza. But I guess it was a marketing success and that’s all he cares about?
I definitely already had opinions on hiring sales people as president/CEOs and nothing in this book really dissuaded me of that sentiment.
I only really know Reggie from his E3 stage presentations, and while this book makes him seem like a pretty decent person it also is written as if he thinks he is the smartest person ever and Nintendo would still be making the Ultra Hand and Love Testers if it wasn’t for him. I’m not sure if that’s really how he feels but the way the book is written frequently comes off that way.
I’m probably just not the target demographic for business dude memoirs and should be reading investigative journalism and history books instead of this.
